Top Tip for Christmas Number 9: Content Automation
Use a Content Automation Tag to display the latest products added to your website every time the email is opened. Don’t spend hours building an email to show your latest products for it to be out of date by the time it’s opened. Use a Kickdynamic tag to display the latest content from your site so that the products displayed in your email are the latest each and every time the email is opened. Build this tag once and duplicate it for each campaign and you’ll have your latest products in each campaign within minutes.
You don't have to use your site. You can use a product catalogue, XML, CSV or Google shopping feed as the data source.