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Deal Reveal: The best email nobody has thought of!

As you know, Black Friday is fast approching. Your email send volume will be going up and your sending schedule will be jam packed. Chances are...

Deliverability & Inboxes: The truth about images in email

As an email marketer and somebody that works closely with customers using open time technology powered by live images, I’m often asked how the...

Quick top tips for maximum email optimization

It goes without saying that every email marketer wants their emails to perform as best they can each and every send. Optimization is of utmost...

Spotlight: why are brands missing the easy wins?

 Love your email BOOHOO but I think you missed a tick…I mean trick... Receiving an email in my inbox with a subject line shouting about a limited...

Spotlight: TK Maxx, why didn't you send a follow up email?

I recently received an email from TK Maxx that as a shoe addict, and a fan of the brand, instantly made me click through. After all, who doesn't...

Automation & Personalization; a look at the numbers

After reading the latest Econsultancy/Adestra report there’s a few email marketing stats I’d like to bring to the table for discussion…

A round up of all the best bits from the Kickdynamic Event

Email marketers came away with very positive impressions from the Kickdynamic event held at the Soho Hotel on May 17th. Here are some snippets:

Happy Birthday to me! I'm ready for your email!

I love checking my inbox when my birthday is just around the corner. Those little birthday email gems that get me excited and make me want to...

Great Responsive Email Design Examples

 Responsive design entails coding the email HTML so it changes based on what device it is read on. Responsive design uses Media Query Support to...

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

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