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Jordan Sawyer

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How to make products in email look (and perform) better

A row of 3 or 4 products is a common sight in an email. Perhaps they’re new in, bestsellers or a selection of products the merchandising team have...

Types of Product Recommendations and where to use them

Everyday hundreds, thousands, or perhaps millions of activities take place on your website and in email. Each user that lands on your site has a...

Our Black Friday Predictions for 2020

Covid-19 has certainly changed the retail landscape this year with many brands pushing digital transformation forward more than they thought...

Advice for a successful holiday season (from email experts for email experts)

The busiest time of the year is almost upon us. We’re coming up fast on the holiday season after what’s been quite the year. Thanksgiving, Black...

4 strategies for a successful Black Friday

Black Friday is right around the corner, but it’s probably going to look a little different this year. A strong email strategy is a vital...

Give 'em pumpkin to talk about with these Halloween ideas (+ subject lines)

Although it might be hard to believe that Halloween is fast approaching (insert joke about it still being March here), it’s almost time to head to...

When it comes to personalization in email the time for excuses is over

The email marketing landscape is constantly shifting, changing and adapting to new developments and challenges. Mobile is firmly cemented as the...

How can AI-powered personalization drive revenue for retailers?

Did you know that Amazon’s product recommendations on site drive 35% of their sales? The revenue-generating potential of real, individualized...

Automate content in automated emails

Back in 2017, Jordie van Rijn wrote this article entitled 'The trend nobody is talking about yet'. The article was about email content automation....

4 Excellent weather-based emails this month ☀️🌤🌧⛈

Adding weather-targeted content to an email is a great way to provide a useful experience to those opening your emails. We’ve picked four...

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