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Jordan Sawyer

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The Power of Live Products

We’ve all been in the situation where we’ve received an email, loved a product that’s featured, clicked through and the product is out-of-stock. It’s...

Why you should be using User Generated Content

User-generated content (UGC) isn't just a trend, it's here to stay. Companies have the option to include their customers' pictures, videos, reviews,...

Make sure to click with your recipients!

Calls to action are everywhere; whether you’re reading emails, using an app on your mobile, or browsing a website for a new pair of shoes, you’ll be...

How can AI-powered personalization drive revenue?

Did you know that Amazon’s product recommendations on site drive 35% of their sales? The revenue-generating potential of real, individualized...

Top Tips for a stress-free Christmas!

The ho-ho-holidays are almost here. Christmas trees are popping up left, right and centre, the invites are rolling in and we’ve cracked open a good...

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Give 'em pumpkin to talk about with these Halloween ideas (+ subject lines)

Although it might be hard to believe that Halloween is fast approaching (insert joke about it still being March here), it’s almost time to head to...

More information and tactics for Apple’s iOS15 Mail Privacy Protection

Since the first round of posts about Apple’s Mail Privacy Protection hit the news in June, we now know a lot more about how things will look come...

Product Recommendations and where to use them

Everyday hundreds, thousands, or perhaps millions of activities take place on your website and in email. Each user that lands on your site has a look...

Eliminating friction in retail

Over the last few years many everyday tasks have become ‘frictionless’ or as close to it as possible. Consumers expect instant, easy experiences as...

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