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Jordan Sawyer

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Ways to keep email content up-to-date during the Covid-19 period

To say the last few weeks have been strange would be an understatement. For most of us, the working world as we know it has been turned upside...

Overall considerations (& adjustments you may want to make) during Covid-19

Email is one of the most important channels to communicate with customers at this time. Delivering your latest messages directly to their inbox is...

The best dark mode resources

Like many people, I’ve fallen for dark mode. I didn’t think I would like it. I thought I’d try it out on my phone for a couple of days as a work...

Here’s what we learnt from the last dotlive

On Wednesday myself and Lucy Self were invited to share the #dotlive spotlight with the wonderful team over at dotdigital. With standing room...

Email marketing metrics explained

One of the best things about email marketing is that it can be so easily tracked, measured and reported on. You know exactly what’s going on. What...

An Outrageous Email

When an email lands in your work inbox with the from name let.us.pleasure.you you wonder what on earth is it and how it got there.

The state of fashion email marketing

Ahead of our 2019 annual event, we asked some friends of Kickdynamic their thoughts on fashion email. The general consensus was that as a whole,...

Fashion Panel Insights - Favourite Fashion Emails

The last session on the agenda at our 2019 event was a fashion insight panel featuring Jordan and Jess from the Kickdynamic team and the lovely...

Funny & Fave April Fools Day Emails

Yesterday was one of my favourite days of the year. The 1st of April, April Fools Day is always a lot of fun. I enjoy watching brands show their...

A roundup of our fave live polling emails

In my last post I talked about how using live polling in email is a nifty way to collect 'real-time' interest indicators so I wanted to roundup...

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