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Jordan Sawyer

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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Give 'em pumpkin to talk about with these Halloween ideas (+ subject lines)

Although it might be hard to believe that Halloween is fast approaching (insert joke about it still being March here), it’s almost time to head to...

More information and tactics for Apple’s iOS15 Mail Privacy Protection

Since the first round of posts about Apple’s Mail Privacy Protection hit the news in June, we now know a lot more about how things will look come...

Product Recommendations and where to use them

Everyday hundreds, thousands, or perhaps millions of activities take place on your website and in email. Each user that lands on your site has a...

Eliminating friction in retail

Over the last few years many everyday tasks have become ‘frictionless’ or as close to it as possible. Consumers expect instant, easy experiences...

Google Shopping feeds for email (and why you need to be using yours!)

When thinking about retail emails, you expect to see products. Some retailers have a sprinkling of products, perhaps 3 or 6 featured in an email....

April Fool's Day Gamification from ASDA

One of my favourite campaigns from my time at Kickdynamic has to be this April Fool's email from ASDA. It was clever, funny and creative....

Why you should include social signals in the inbox (+ examples)

Social proofing is an effective tactic for marketers to employ to build confidence, trust and lust for products and services. In the broadest...

Let’s talk countdown timers - the wheres, whats & hows!

We all know what timers are and why they are used. They are a quick, effective way to boost engagement – whether that’s sales or sign ups....

What results can Beauty and Cosmetics retailers expect from live content?

Having worked closely with some if the biggest beauty and cosmetics brands, I’ve seen first-hand how implementing live email content strategies...

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