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Google Shopping feeds for email (and why you need to be using yours!)

When thinking about retail emails, you expect to see products. Some retailers have a sprinkling of products, perhaps 3 or 6 featured in an email....

Henry's Euro 2020 Predictions!

 

It’s been a long, long, long wait but it’s finally here the 2020 Euro’s, in June 2021.

 

For a time it seemed as though Football Fans would be...

Elevate engagement with User Generated Content

We come into contact with User Generated Content (UGC) on a daily basis, so much so that it's easy to forget that it's a form of advertising.  By...

Our favourite deal reveals & countdown timers

Deal reveals are a great way to keep customers engaged and returning to emails. Everyone loves a great deal, so adding deal reveals and countdown...

April Fool's Day Gamification from ASDA

One of my favourite campaigns from my time at Kickdynamic has to be this April Fool's email from ASDA. It was clever, funny and creative....

Why you should include social signals in the inbox (+ examples)

Social proofing is an effective tactic for marketers to employ to build confidence, trust and lust for products and services. In the broadest...

Let’s talk countdown timers - the wheres, whats & hows!

We all know what timers are and why they are used. They are a quick, effective way to boost engagement – whether that’s sales or sign ups....

What results can Beauty and Cosmetics retailers expect from live content?

Having worked closely with some if the biggest beauty and cosmetics brands, I’ve seen first-hand how implementing live email content strategies...

The best live emails of 2020

At the beginning of every year we look back at the emails our customers sent in the previous 12 months and create a collection of the best emails....

We predict predictions - part 2: What to look for in AI-powered prediction tools

In my last blog I put forward my prediction for 2021; it’s going to the year that AI-powered Prediction Technologies take off in a big way.

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