Deal reveals are a great way to keep customers engaged and returning to emails. Everyone loves a great deal, so adding deal reveals and countdown...
One of my favourite campaigns from my time at Kickdynamic has to be this April Fool's email from ASDA. It was clever, funny and creative....
Social proofing is an effective tactic for marketers to employ to build confidence, trust and lust for products and services. In the broadest...
We all know what timers are and why they are used. They are a quick, effective way to boost engagement – whether that’s sales or sign ups....
Having worked closely with some if the biggest beauty and cosmetics brands, I’ve seen first-hand how implementing live email content strategies...
At the beginning of every year we look back at the emails our customers sent in the previous 12 months and create a collection of the best emails....
In my last blog I put forward my prediction for 2021; it’s going to the year that AI-powered Prediction Technologies take off in a big way.
2021 is going to be the year of the recommendation. Specifically, the adoption and maximization of AI-Powered Prediction technologies.
A row of 3 or 4 products is a common sight in an email. Perhaps they’re new in, bestsellers or a selection of products the merchandising team have...
Everyday hundreds, thousands, or perhaps millions of activities take place on your website and in email. Each user that lands on your site has a...
