We’ve all been in the situation where we’ve received an email, loved a product that’s featured, clicked through and the product is out-of-stock. It’s...
User-generated content (UGC) isn't just a trend, it's here to stay. Companies have the option to include their customers' pictures, videos, reviews,...
List growth can be a challenge. You need quality email addresses signed up to your list that are going to stay engaged with your brand. Successful...
Calls to action are everywhere; whether you’re reading emails, using an app on your mobile, or browsing a website for a new pair of shoes, you’ll be...
Did you know that Amazon’s product recommendations on site drive 35% of their sales? The revenue-generating potential of real, individualized...
One of the great things about email marketing is that there can be a large amount of data available to be used to improve email marketing performance.
Welcome programmes are normally the first email marketing touchpoint you will have with a customer. Welcome emails are a big opportunity. Each...
The ho-ho-holidays are almost here. Christmas trees are popping up left, right and centre, the invites are rolling in and we’ve cracked open a good...
In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...
We're thrilled to announce that Litmus, a leader in email marketing, today announced the acquisition of Kickdynamic, an AI-driven content automation...
