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Smart Data, Not Big Data, For Email

One of the great things about email marketing is that there can be a large amount of data available to be used to improve email marketing...

The BEST Welcome Emails

Welcome programmes are normally the first email marketing touchpoint you will have with a customer. Welcome emails are a big opportunity. Each...

Top Tips for a stress-free Christmas!

The ho-ho-holidays are almost here. Christmas trees are popping up left, right and centre, the invites are rolling in and we’ve cracked open a...

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Litmus Acquires Kickdynamic

We're thrilled to announce that Litmus, a leader in email marketing, today announced the acquisition of Kickdynamic, an AI-driven content...

Give 'em pumpkin to talk about with these Halloween ideas (+ subject lines)

Although it might be hard to believe that Halloween is fast approaching (insert joke about it still being March here), it’s almost time to head to...

Up-selling strategies to take your email to the next level

Up-selling. The art of customers spending more money with you...it’s the goal, right?

Convert your window shoppers

It has been reported that you're lucky to have just 5% of your website visitors get to the stage where they add products to their cart. That means...

More information and tactics for Apple’s iOS15 Mail Privacy Protection

Since the first round of posts about Apple’s Mail Privacy Protection hit the news in June, we now know a lot more about how things will look come...

Product Recommendations and where to use them

Everyday hundreds, thousands, or perhaps millions of activities take place on your website and in email. Each user that lands on your site has a...

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