Top Tip for Christmas Number 8: Weather Based Messaging
Why not send an email on Christmas day about the weather? We all talk about a white Christmas but it rarely happens so use this as an introduction, something like:
"We know it’s not a white Christmas where you are, it’s raining and cold!
Treat yourself to one of our favourite Christmas products, all perfect for the weather outside."
You could use weather at a location to display personalised product images, for example, if it is raining you can display coats, umbrellas and wellington boots. It it’s sunny and cold you could display sunglasses, hats and scarfs.
From using Weather Aware images, one Global retailer had a CTO uplift from 5 to 12%!