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How to make products in email look (and perform) better

A row of 3 or 4 products is a common sight in an email. Perhaps they’re new in, bestsellers or a selection of products the merchandising team have...

My Inbox Favourites

My first three weeks at Kickdynamic have been fantastic. I have lots to learn and I am already starting to work with my first customers - it’s...

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Are your emails keeping up with new data sharing attitudes?

It sounds simple, send the right content to the right people –  yet still so many email marketers continue to miss the mark. And this is becoming...

Purchased on site, live in email; you should be doing this!

There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers...

Tag of the week - Live Instagram at London Fashion Week

As the glitz and glamour unfolds at London Fashion Week 2016, Net-a-Porter strategically used a live Instagram Tags to provide their subscribers a...

Anya Hindmarch Countdown to LFW show

This year fashionistas all over the globe were able to watch the Anya Hindmarch London Fashion Week show live. For maximum exposure and urgency,...

Net-A-Porter time-zone specific countdown timers

In December, Net-A-Porter used countdown timers to countdown to the last day for delivery before Christmas for each specific time zone they send...

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