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Celebrating the acts of kindness in the fight against Covid-19

While getting used to my new routine in this uncertain time, I decided to limit the time I spend looking at the news each day. Instead, I am...

Up-selling strategies to take your email to the next level

Up-selling. The art of customers spending more money with you...it’s the goal, right?

Customer expectations for email marketers

It’s a well-known fact that customer expectations are at an all-time high. The more that companies fight for consumers’ attention and with new...

Why 2020 will be the year that puts the ‘AI’ in retail

Being able to accurately predict the future is understandably fraught with difficulty: the Danish physicist Niels Bohr arguably summed it up...

Leading Irish fashion brand iClothing partners with marketing tech firm to boost engagement

iClothing, a young and vibrant company dedicated to providing the latest high street fashion for less, is using the latest live marketing...

The Book People puts customer experience first with new Kickdynamic partnership

The Book People, one of the UK’s leading book retailers, has partnered with email marketing pioneers Kickdynamic. They will work together to drive...

Buzz Bingo to enhance their email marketing with updates in real-time

Britain’s biggest omni-channel Bingo operator is using the latest developments in marketing technology to help drive customer engagement and give...

Gmail in 2019 - the low down!

Gmail recently rolled out major changes to their inbox and whilst I’m yet to see it in my account, I’m assured that it’s live for all Gmail mobile...

Are your emails keeping up with new data sharing attitudes?

It sounds simple, send the right content to the right people –  yet still so many email marketers continue to miss the mark. And this is becoming...

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