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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

My Inbox Favourites

My first three weeks at Kickdynamic have been fantastic. I have lots to learn and I am already starting to work with my first customers - it’s...

Our three core areas: Automation, Personalization and Relevancy

We have been going through an evolution of our branding here at Kickdynamic over the last few months. This includes more clear and concise...

Content Feeds in Email- The Hot Topic of 2017

There are two hot topics going down in the KD office; one - the disaster that is Lent, and two, the brilliance that is content feed connection.

The Power of Personalizing Images in Email

Personalization is a top priority for email marketers; from contextual levels to more obvious name or product specific personalization, there are...

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