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Make sure to click with your recipients!

Calls to action are everywhere; whether you’re reading emails, using an app on your mobile, or browsing a website for a new pair of shoes, you’ll be...

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

The Six Nations: Getting us through Dry January!

Excitement for this year’s Six Nations is rising here at Kickdynamic with Matt and Christian planning their own tournament on who is going to drink...

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