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The best dark mode resources

Like many people, I’ve fallen for dark mode. I didn’t think I would like it. I thought I’d try it out on my phone for a couple of days as a work...

Up-selling strategies to take your email to the next level

Up-selling. The art of customers spending more money with you...it’s the goal, right?

Customer expectations for email marketers

It’s a well-known fact that customer expectations are at an all-time high. The more that companies fight for consumers’ attention and with new...

Email marketing metrics explained

One of the best things about email marketing is that it can be so easily tracked, measured and reported on. You know exactly what’s going on. What...

Top tips for a kickass welcome email

In recent weeks we’ve been discussing welcome programmes a fair amount, particularly around what they should include, the messaging and the...

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