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Email marketing metrics explained

One of the best things about email marketing is that it can be so easily tracked, measured and reported on. You know exactly what’s going on. What...

Spotlight: why are brands missing the easy wins?

 Love your email BOOHOO but I think you missed a tick…I mean trick... Receiving an email in my inbox with a subject line shouting about a limited...

Automation & Personalization; a look at the numbers

After reading the latest Econsultancy/Adestra report there’s a few email marketing stats I’d like to bring to the table for discussion…

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