In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...
You need to personalize email content but it’s only possible if you have data. Whilst most brands collect preference on sign-up, and track on-site...
There’s no excuse for not personalising email any more. In the past marketers have been held back by data – they haven’t got enough, it’s too complex...
