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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Make your emails do the hard work.

You need to personalize email content but it’s only possible if you have data. Whilst most brands collect preference on sign-up, and track on-site...

2015 was the personalization warmup; 2016 is game time

There’s no excuse for not personalising email any more. In the past marketers have been held back by data – they haven’t got enough, it’s too...

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