In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...
Blog
Make your emails do the hard work.
July
23,
2021
You need to personalize email content but it’s only possible if you have data. Whilst most brands collect preference on sign-up, and track on-site...
2015 was the personalization warmup; 2016 is game time
January
06,
2016
There’s no excuse for not personalising email any more. In the past marketers have been held back by data – they haven’t got enough, it’s too complex...