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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

How to make products in email look (and perform) better

A row of 3 or 4 products is a common sight in an email. Perhaps they’re new in, bestsellers or a selection of products the merchandising team have...

How to integrate live content into your automated emails

 

I’ve worked in e-commerce and digital marketing for over 15 years, and email and CRM are my areas of specialism, and I love them (there, I’ve...

Automate content in automated emails

Back in 2017, Jordie van Rijn wrote this article entitled 'The trend nobody is talking about yet'. The article was about email content automation....

Launching our new Friday Faves

In our mission to celebrate great email, every week someone in the Kickdynamic team is going to record a short video to talk through their...

Best bets for live sportbook and casino emails

If you walk down a high street, attend a sports event or watch sport on TV, you’ll see betting shops or adverts advertising the opportunity to...

Let's share the love this Valentine’s Day

It seems people’s stance on Valentine’s day is a bit like Marmite, you either love or hate it (personally I’m a believer that you should share the...

My Inbox Favourites

My first three weeks at Kickdynamic have been fantastic. I have lots to learn and I am already starting to work with my first customers - it’s...

EiQ Spotlight: Personalization at Scale

The second session of the day at the fantastic EiQ, was right up our street. The Personalization at Scale: When Content & Data Get Together...

Why we're excited for EiQ 2019

At Kickdynamic, we like your not-so-typical conferences. We like great content, inspirational speakers and entertainment all wrapped up in one....

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