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Make your emails do the hard work.

You need to personalize email content but it’s only possible if you have data. Whilst most brands collect preference on sign-up, and track on-site...

Google Shopping feeds for email (and why you need to be using yours!)

When thinking about retail emails, you expect to see products. Some retailers have a sprinkling of products, perhaps 3 or 6 featured in an email....

Why we drastically changed a product that everyone [initially] loved

 At Kickdynamic we automate personalized and relevant email content. We currently do this for over 150 brands including ASOS, Asda, New Look and...

Top tips for a kickass welcome email

In recent weeks we’ve been discussing welcome programmes a fair amount, particularly around what they should include, the messaging and the...

Purchased on site, live in email; you should be doing this!

There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers...

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