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Make your emails do the hard work.

You need to personalize email content but it’s only possible if you have data. Whilst most brands collect preference on sign-up, and track on-site...

Top tips for a kickass welcome email

In recent weeks we’ve been discussing welcome programmes a fair amount, particularly around what they should include, the messaging and the...

A few of my fave, and not so fave, GDPR re-permission emails

It seems like the looming GDPR deadline on 25th May has spurred many brands into action over the past few weeks. I've been receiving emails to ask...

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