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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Elevate engagement with User Generated Content

We come into contact with User Generated Content (UGC) on a daily basis, so much so that it's easy to forget that it's a form of advertising.  By...

Automate content in automated emails

Back in 2017, Jordie van Rijn wrote this article entitled 'The trend nobody is talking about yet'. The article was about email content automation....

Launching our new Friday Faves

In our mission to celebrate great email, every week someone in the Kickdynamic team is going to record a short video to talk through their...

Best bets for live sportbook and casino emails

If you walk down a high street, attend a sports event or watch sport on TV, you’ll see betting shops or adverts advertising the opportunity to...

Let's share the love this Valentine’s Day

It seems people’s stance on Valentine’s day is a bit like Marmite, you either love or hate it (personally I’m a believer that you should share the...

Standout email marketing during a predicted record breaking Christmas

With online shopping on the up, it’s no surprise that the number of people visiting the high street vs last year was down 8% by midday on the 24th...

Another fantastic event under our belt!

Our 4th annual event welcomed 75 email experts for an afternoon jam-packed with informative and inspirational content from market-leading brands....

Why we're excited for EiQ 2019

At Kickdynamic, we like your not-so-typical conferences. We like great content, inspirational speakers and entertainment all wrapped up in one....

Relevancy: Believe the hype

While you read this article, your customers are likely to be  opening and engaging with your emails. The importance of understanding your...

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