The Power of Live Products

We’ve all been in the situation where we’ve received an email, loved a product that’s featured, clicked through and the product is out-of-stock. It’s...

The BEST Welcome Emails

Welcome programmes are normally the first email marketing touchpoint you will have with a customer. Welcome emails are a big opportunity. Each...

The BEST Cart Recovery Emails

Cart Recovery - if you get it right, it’s a gold mine.  

How to integrate live content into your automated emails


I’ve worked in e-commerce and digital marketing for over 15 years, and email and CRM are my areas of specialism, and I love them (there, I’ve said...

Automate content in automated emails

Back in 2017, Jordie van Rijn wrote this article entitled 'The trend nobody is talking about yet'. The article was about email content automation....

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