The best dark mode resources

Like many people, I’ve fallen for dark mode. I didn’t think I would like it. I thought I’d try it out on my phone for a couple of days as a work...

Launching our new Friday Faves

In our mission to celebrate great email, every week someone in the Kickdynamic team is going to record a short video to talk through their...

The Thoughtful Marketing Movement

A lot of brands claim they ‘put the customer first’ however when it comes down to it, do you really put your customer first?

Best bets for live sportbook and casino emails

If you walk down a high street, attend a sports event or watch sport on TV, you’ll see betting shops or adverts advertising the opportunity to...

Here’s what we learnt from the last dotlive

On Wednesday myself and Lucy Self were invited to share the #dotlive spotlight with the wonderful team over at dotdigital. With standing room...

Up-selling strategies to take your email to the next level

Up-selling. The art of customers spending more money with’s the goal, right?

Customer expectations for email marketers

It’s a well-known fact that customer expectations are at an all-time high. The more that companies fight for consumers’ attention and with new...

Let's share the love this Valentine’s Day

It seems people’s stance on Valentine’s day is a bit like Marmite, you either love or hate it (personally I’m a believer that you should share the...

Email marketing metrics explained

One of the best things about email marketing is that it can be so easily tracked, measured and reported on. You know exactly what’s going on. What...

Why 2020 will be the year that puts the ‘AI’ in retail

Being able to accurately predict the future is understandably fraught with difficulty: the Danish physicist Niels Bohr arguably summed it up...

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