Like many people, I’ve fallen for dark mode. I didn’t think I would like it. I thought I’d try it out on my phone for a couple of days as a work...
In our mission to celebrate great email, every week someone in the Kickdynamic team is going to record a short video to talk through their...
A lot of brands claim they ‘put the customer first’ however when it comes down to it, do you really put your customer first?
If you walk down a high street, attend a sports event or watch sport on TV, you’ll see betting shops or adverts advertising the opportunity to...
On Wednesday myself and Lucy Self were invited to share the #dotlive spotlight with the wonderful team over at dotdigital. With standing room...
Up-selling. The art of customers spending more money with you...it’s the goal, right?
It’s a well-known fact that customer expectations are at an all-time high. The more that companies fight for consumers’ attention and with new...
It seems people’s stance on Valentine’s day is a bit like Marmite, you either love or hate it (personally I’m a believer that you should share the...
One of the best things about email marketing is that it can be so easily tracked, measured and reported on. You know exactly what’s going on. What...
Being able to accurately predict the future is understandably fraught with difficulty: the Danish physicist Niels Bohr arguably summed it up...
