Welcome programmes are normally the first email marketing touchpoint you will have with a customer. Welcome emails are a big opportunity. Each...
I’ve worked in e-commerce and digital marketing for over 15 years, and email and CRM are my areas of specialism, and I love them (there, I’ve...
Back in 2017, Jordie van Rijn wrote this article entitled 'The trend nobody is talking about yet'. The article was about email content automation....
Adding weather-targeted content to an email is a great way to provide a useful experience to those opening your emails. We’ve picked four...
We’ve all been in the situation where we’ve received an email, loved a product that’s featured, clicked through and the product is out-of-stock....
My latest blog series has been focused on ecommerce and customer experiences online. Retailers know that to keep customers happy and coming back...
You can’t go far without seeing or hearing about the impact Covid-19 has had on the retail industry. More specifically, it’s pushed ecommerce...
Back in 2014, Forrester published a study about brand trust which found that only 14% of U.S. consumers trusted a brand advert, compared to 48% of...
User generated content (UGC) is the one of the best trends of 2020. Companies now have the option to include their customers' pictures, videos,...
Over the last 4.5 years I’ve been lucky enough to work with some of the biggest fashion brands in the UK and around the world, helping them to...
