We predict predictions - part 2: What to look for in AI-powered prediction tools

In my last blog I put forward my prediction for 2021; it’s going to the year that AI-powered Prediction Technologies take off in a big way.

We predict predictions - part 1: What’s in store for email in 2021?

2021 is going to be the year of the recommendation. Specifically, the adoption and maximization of AI-Powered Prediction technologies.

How to make products in email look (and perform) better

A row of 3 or 4 products is a common sight in an email. Perhaps they’re new in, bestsellers or a selection of products the merchandising team have...

5 Fun Live Content Strategies for Christmas

Christmas is just round the corner. I’ve bought my Christmas tree, I've got the decorations out and I *might* be listening to Christmas playlists on...

Our Black Friday Predictions for 2020

Covid-19 has certainly changed the retail landscape this year with many brands pushing digital transformation forward more than they thought possible...

Advice for a successful holiday season (from email experts for email experts)

The busiest time of the year is almost upon us. We’re coming up fast on the holiday season after what’s been quite the year. Thanksgiving, Black...

4 strategies for a successful Black Friday

Black Friday is right around the corner, but it’s probably going to look a little different this year. A strong email strategy is a vital component...

When it comes to personalization in email the time for excuses is over

The email marketing landscape is constantly shifting, changing and adapting to new developments and challenges. Mobile is firmly cemented as the most...

The BEST Cart Recovery Emails

Cart Recovery - if you get it right, it’s a gold mine.  

How to integrate live content into your automated emails


I’ve worked in e-commerce and digital marketing for over 15 years, and email and CRM are my areas of specialism, and I love them (there, I’ve said...

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