My latest blog series has been focused on ecommerce and customer experiences online. Retailers know that to keep customers happy and coming back...
Over the last few years many everyday tasks have become ‘frictionless’ or as close to it as possible. Consumers expect instant, easy experiences...
You can’t go far without seeing or hearing about the impact Covid-19 has had on the retail industry. More specifically, it’s pushed ecommerce...
Back in 2014, Forrester published a study about brand trust which found that only 14% of U.S. consumers trusted a brand advert, compared to 48% of...
User generated content (UGC) is the one of the best trends of 2020. Companies now have the option to include their customers' pictures, videos,...
Over the last 4.5 years I’ve been lucky enough to work with some of the biggest fashion brands in the UK and around the world, helping them to...
With lockdown restrictions easing and shops slowly starting to open their doors, we’ve compiled a few useful ways to keep your email content up to...
Put your hand up if you’ve noticed a change in fashion emails over the last two months.
In a pledge to help brands send better email and to keep our customers inspired we've started 'Feature Friday'.
Over the last few weeks there have been some awesome ideas and rebrands from marketers.
