Covid-19 has certainly changed the retail landscape this year with many brands pushing digital transformation forward more than they thought...
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The busiest time of the year is almost upon us. We’re coming up fast on the holiday season after what’s been quite the year. Thanksgiving, Black...
5. Recommender Systems - Understanding Implicit Feedback
Recommender systems rely on two different types of feedback (input). The most convenient is the high quality explicit feedback, that consists of...
4. Collaborative-Filtering Recommender Systems
In my previous article of this recommender systems series, we took a look at the content-based approach to building recommender systems. In this...
3. Content-based Recommender Systems
Let's continue our introduction to recommender systems by digging a bit deeper into content-based recommender systems.
2. An introduction to Recommender Systems - Basic Models
Having introduced the goals of recommender systems in my previous article, let's carry on talking about the basic models used to develop...
1. An introduction to Recommender Systems - The Goal(s)
This article is written by Riccardo Saccomandi, Co-founder and CTO of Kickdynamic.
Recommender systems started to gain a lot of importance in...
4 strategies for a successful Black Friday
Black Friday is right around the corner, but it’s probably going to look a little different this year. A strong email strategy is a vital...
Give 'em pumpkin to talk about with these Halloween ideas (+ subject lines)
Although it might be hard to believe that Halloween is fast approaching (insert joke about it still being March here), it’s almost time to head to...
The email marketing landscape is constantly shifting, changing and adapting to new developments and challenges. Mobile is firmly cemented as the...