I was a big fan of the preference centre. It allows you to collect meaningful data that can be used for segmentation to improve the relevancy of your...
Blog
Top 4 Revenue Generating Auto E-commerce Programs
Automating email programs throughout a customer’s lifecycle can be a very powerful way to generate revenue. Sending email at the correct time of a...
Stand Out In The Inbox – What To Test
The inbox is a crowded place. As email marketers, it is increasingly tricky to stand out in our customers’ inbox. More email is being sent and there...
Thumb The New Mouse & Mobile Opens Read Longer
More email is being read on mobile devices than desktop and web-based email clients. Not only that, customers are more engaged when they read on a...
Be Relevant At The Time Of Open With Live Content
It is our goal at Kickdynamic to innovate email marketing, allowing our customers to easily send messages that are timely, relevant and valuable...
8 Deliverability Factors You Must Know
Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing that you must follow certain...
New Engagement Metric Discussed By DMA Team
The UK DMA team has recently released a whitepaper discussing email engagement and also has defined a potentially better way to calculate engagement.
In the spotlight: deliverability & the complaint rate.
A complaint is when someone hits the junk/spam button in his or her inbox. It is a very important metric to regularly monitor and can determine email...
Utilize Follow-Up Emails To Increase Engagement
Follow-up emails are a simple but effective way to boost response rates of your email marketing campaigns. A follow-up email is an email sent to a...
Our New Product Image Timer is now Live!
The Kickdynamic team is excited to announce that our new product, Image Timer is now live. So what is Image Timer I hear you ask?