Review solicitation email campaigns can drive excellent engagement and revenue and is an email marketing program that can be put on auto pilot....
I was a big fan of the preference centre. It allows you to collect meaningful data that can be used for segmentation to improve the relevancy of your...
Automating email programs throughout a customer’s lifecycle can be a very powerful way to generate revenue. Sending email at the correct time of a...
The inbox is a crowded place. As email marketers, it is increasingly tricky to stand out in our customers’ inbox. More email is being sent and there...
More email is being read on mobile devices than desktop and web-based email clients. Not only that, customers are more engaged when they read on a...
It is our goal at Kickdynamic to innovate email marketing, allowing our customers to easily send messages that are timely, relevant and valuable...
Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing that you must follow certain...
The UK DMA team has recently released a whitepaper discussing email engagement and also has defined a potentially better way to calculate engagement.
List growth can be a challenge. You need quality email addresses signed up to your list that are going to stay engaged with your brand. Successful...
A complaint is when someone hits the junk/spam button in his or her inbox. It is a very important metric to regularly monitor and can determine email...
