Use email's most advanced rule builder to adapt content to the exact contextual situation of your customer at the time they open email.
Open-time personalisation is the process of personalising email content based on your customer’s surroundings at the time of opening, not at the...
We have been working away and have quietly released a new Kickdynamic feature that utilises something that we all like to talk about - the...
Google has recently made a change to how it manages images in its email client, Gmail. As a result of this change, Gmail now caches images and...
Gmail introduced TABs in the last few months to much debate and some uproar, the majority of which centered around the new Promotional Tab.
One of the great things about email marketing is that there can be a large amount of data available to be used to improve email marketing...
Having a mobile optimised email strategy is a must. Email read on a mobile device has overtaken both desktop and web mail opens, and will continue...
Email marketing newsletters can be the foundation of an email marketing strategy and are enjoyed by your customers on a regular basis. The...
Review solicitation email campaigns can drive excellent engagement and revenue and is an email marketing program that can be put on auto pilot....
I was a big fan of the preference centre. It allows you to collect meaningful data that can be used for segmentation to improve the relevancy of your...
