What is coming in March? Every month (or so) we push the latest version of the OpenTime marketing platform live to our customers. So what's new?...
Blog
Has the email gone? How to avoid those awkward moments
Have you ever wanted to change an email after you sent it? I remember exactly where I was when I realised I had sent an email to 23,000 recipients...
Net-A-Porter time-zone specific countdown timers
In December, Net-A-Porter used countdown timers to countdown to the last day for delivery before Christmas for each specific time zone they send...
In the Spotlight: Asda's Live Instagram Tag in email
If you’ve not seen Asda’s Instagram page recently, then you need to check it out. It’s seriously good. Fantastic photography and great engagement....
2015 was the personalization warmup; 2016 is game time
There’s no excuse for not personalising email any more. In the past marketers have been held back by data – they haven’t got enough, it’s too...
Top Tip for Christmas Number 13: Transaction & Delivery
Transactional emails are crucial to online shoppers and have a seriously high open rate.
Top Tip for Christmas Number 12: Mobile Aware Content
Kickdynamic recognises the device being used to view an email and as a result can display content that is only relevant to that device.
Top Tip for Christmas Number 11: User Generated Content
Add social feeds into your email so that you always display the most recent, up-to-date social media posts from Facebook, Instagram and Twitter....
Top Tip for Christmas Number 10: Live Feeds
Using a live feed we can display the most popular products purchased from your site in real-time in your email, perfect for shoppers struggling to...
Top Tip for Christmas Number 9: Content Automation
Use a Content Automation Tag to display the latest products added to your website every time the email is opened. Don’t spend hours building an...