Blog

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Are your emails keeping up with new data sharing attitudes?

It sounds simple, send the right content to the right people –  yet still so many email marketers continue to miss the mark. And this is becoming...

Purchased on site, live in email; you should be doing this!

There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers...

Tag of the week - Live Instagram at London Fashion Week

As the glitz and glamour unfolds at London Fashion Week 2016, Net-a-Porter strategically used a live Instagram Tags to provide their subscribers a...

Anya Hindmarch Countdown to LFW show

This year fashionistas all over the globe were able to watch the Anya Hindmarch London Fashion Week show live. For maximum exposure and urgency,...

Net-A-Porter time-zone specific countdown timers

To drive engagement, and to promote the end of their sale, Net-A-Porter.com implemented time-zone specific countdown timers across multiple...

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