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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Are your emails keeping up with new data sharing attitudes?

It sounds simple, send the right content to the right people –  yet still so many email marketers continue to miss the mark. And this is becoming...

I am at war against manual processes.

This Fantastic quote from Dan Grech of Trendeo in the latest Smart Insights 2017 email trends guide goes to the heart of why our Content...

What do travellers want from pre-travel emails?

A pre-travel email or a pre-travel automation series should provide all of the valuable information that a traveller needs to make a successful...

The Power of Personalizing Images in Email

Personalization is a top priority for email marketers; from contextual levels to more obvious name or product specific personalization, there are...

Three Mobile personalized image with awesome alliteration

Three use a personalised image with a twist in their email. The first letter of the recipient’s name determines headline: Matt’s Mail, Jordan’s...

Live Product Availability in Email for Black Friday

On shopping days as big as Black Friday it can be a toss up for Marketers. Do you fire out generic promo emails promising big savings on every...

Dynamic Content 2.0. - Open Time Content Automation

Kickdynamic Open Time Content Automation is the next generation of Dynamic Content for email. It gives you all the power of highly targeted and...

FIVE quick contextual wins you can implement right now

As I'm writing this it’s 10th June 2016. At exactly 2:30pm to be precise. And once again I’m astounded at how many emails I receive

Find out what's new & shiny this month!

What is coming in March? Every month (or so) we push the latest version of the OpenTime marketing platform live to our customers. So what's new?...

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