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Deliverability & Inboxes: The truth about images in email

As an email marketer and somebody that works closely with customers using open time technology powered by live images, I’m often asked how the...

Quick top tips for maximum email optimization

It goes without saying that every email marketer wants their emails to perform as best they can each and every send. Optimization is of utmost...

Spotlight: TK Maxx, why didn't you send a follow up email?

I recently received an email from TK Maxx that as a shoe addict, and a fan of the brand, instantly made me click through. After all, who doesn't...

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Content Feeds in Email- The Hot Topic of 2017

There are two hot topics going down in the KD office; one - the disaster that is Lent, and two, the brilliance that is content feed connection.

Dan Grech's goal for 2017: 'Do less'

Reflecting on the past year naturally brings anticipation of what 2017 will bring to the world of email marketing. 2016 saw our customers...

The Power of Personalizing Images in Email

Personalization is a top priority for email marketers; from contextual levels to more obvious name or product specific personalization, there are...

Purchased on site, live in email; you should be doing this!

There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers...

Three Mobile personalized image with awesome alliteration

Three use a personalised image with a twist in their email. The first letter of the recipient’s name determines headline: Matt’s Mail, Jordan’s...

Live Product Availability in Email for Black Friday

On shopping days as big as Black Friday it can be a toss up for Marketers. Do you fire out generic promo emails promising big savings on every...

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