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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Content Feeds in Email- The Hot Topic of 2017

There are two hot topics going down in the KD office; one - the disaster that is Lent, and two, the brilliance that is content feed connection.

The Power of Personalizing Images in Email

Personalization is a top priority for email marketers; from contextual levels to more obvious name or product specific personalization, there are...

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