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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

2015 was the personalisation warmup; 2016 is game time

There’s no excuse for not personalising email any more. In the past marketers have been held back by data – they haven’t got enough, it’s too...

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