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Make your emails do the hard work

You need to personalize email content but it’s only possible if you have data. Whilst most brands collect preference on sign up, and track on-site...

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Use Follow up email to increase the return on your campaigns

Do you deploy follow up emails as part of your campaign process? If not, this is a significant opportunity for you to increase the return on your...

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