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What we can learn from Black Friday 2018

Many marketers are already deep into planning and working on their Black Friday campaigns. With Friday 29th November not far away, the big weekend...

Lights, camera, email! Ideas ahead of Fashion Week

Fashion Week prep is well and truly under way as the leading fashion houses get ready for the Spring/Summer 2020 shows.

Want ideas for your Fashion Week email?

As the latest trends begin to emerge (the good and the bad) our attention, along with the fashion world, is well and truly on the upcoming 2018...

Spotlight: why are brands missing the easy wins?

 Love your email BOOHOO but I think you missed a tick…I mean trick... Receiving an email in my inbox with a subject line shouting about a limited...

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