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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Tag of the week - Dustin 1-2-1 Personalization

Dustin, a Nordics retailer and a fantastic member of the Kickdynamic family are turning heads throughout the ecommerce world with their truly...

Use Follow up email to increase the return on your campaigns

Do you deploy follow up emails as part of your campaign process? If not, this is a significant opportunity for you to increase the return on your...

P&O Content Automation - Automating Latest Blogs

This week we love P&O’s use of Content Automation to display the latest blog content for four main destinations.

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