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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Tag of the week - Dustin 1-2-1 Personalization

Dustin, a Nordics retailer and a fantastic member of the Kickdynamic family are turning heads throughout the ecommerce world with their truly...

Dan Grech's goal for 2017: 'Do less'

Reflecting on the past year naturally brings anticipation of what 2017 will bring to the world of email marketing. 2016 saw our customers...

Use Follow up email to increase the return on your campaigns

Do you deploy follow up emails as part of your campaign process? If not, this is a significant opportunity for you to increase the return on your...

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