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Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

Are your emails keeping up with new data sharing attitudes?

It sounds simple, send the right content to the right people –  yet still so many email marketers continue to miss the mark. And this is becoming...

I am at war against manual processes.

This Fantastic quote from Dan Grech of Trendeo in the latest Smart Insights 2017 email trends guide goes to the heart of why our Content...

Tag of the week - Dustin 1-2-1 Personalization

Dustin, a Nordics retailer and a fantastic member of the Kickdynamic family are turning heads throughout the ecommerce world with their truly...

Content Feeds in Email- The Hot Topic of 2017

There are two hot topics going down in the KD office; one - the disaster that is Lent, and two, the brilliance that is content feed connection.

Elevate email engagement with User Generated Content

We come into contact with User Generated Content (UGC) on a daily basis, so much so that it's easy to forget that it's a form of advertising.  By...

Dan Grech's goal for 2017: 'Do less'

Reflecting on the past year naturally brings anticipation of what 2017 will bring to the world of email marketing. 2016 saw our customers...

What do travellers want from pre-travel emails?

A pre-travel email or a pre-travel automation series should provide all of the valuable information that a traveller needs to make a successful...

Purchased on site, live in email; you should be doing this!

There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers...

Three Mobile personalized image with awesome alliteration

Three use a personalised image with a twist in their email. The first letter of the recipient’s name determines headline: Matt’s Mail, Jordan’s...

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