Top Tip for Christmas Number 6: Get Personal
Create a personalised image such as a Christmas card to wish your subscribers a happy Christmas. Pull personal information such as first name from your subscriber list to create a personal message. If you hold any other information about the subscriber in your CRM you can use this information to further tailor the experience, for example use previous purchase information to thank them for their custom. You can also add a personalised thank you card into your transactional email to create a value laden customer experience.
Personalised images are quick and easy to setup. Simple create a template by uploading a background image and then layer on the personalisation design. Create a campaign and then merge in the personalisation parameters from your ESP.