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Breakdown Of Three Review Solicitation Emails

Review solicitation email campaigns can drive excellent engagement and revenue and is an email marketing program that can be put on auto pilot....

Question: Is The Preference Centre Dead?

I was a big fan of the preference centre. It allows you to collect meaningful data that can be used for segmentation to improve the relevancy of your...

Top 4 Revenue Generating Auto E-commerce Programs

Automating email programs throughout a customer’s lifecycle can be a very powerful way to generate revenue. Sending email at the correct time of a...

Stand Out In The Inbox – What To Test

The inbox is a crowded place. As email marketers, it is increasingly tricky to stand out in our customers’ inbox. More email is being sent and there...

Thumb The New Mouse & Mobile Opens Read Longer

More email is being read on mobile devices than desktop and web-based email clients. Not only that, customers are more engaged when they read on a...

Be Relevant At The Time Of Open With Live Content

It is our goal at Kickdynamic to innovate email marketing, allowing our customers to easily send messages that are timely, relevant and valuable...

8 Deliverability Factors You Must Know

Getting email delivered to the inbox requires doing a lot of things correctly. It is a fact of email marketing that you must follow certain...

New Engagement Metric Discussed By DMA Team

The UK DMA team has recently released a whitepaper discussing email engagement and also has defined a potentially better way to calculate engagement.

5 Simple Tricks To Increase Newsletter Signups

List growth can be a challenge. You need quality email addresses signed up to your list that are going to stay engaged with your brand. Successful...

In the spotlight: deliverability & the complaint rate.

A complaint is when someone hits the junk/spam button in his or her inbox. It is a very important metric to regularly monitor and can determine email...

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