Blog

Live Forecasts & Product Swaps Based On Weather At Open

We have been working away and have quietly released a new Kickdynamic feature that utilises something that we all like to talk about - the...

Update on the Gmail image change

Google has recently made a change to how it manages images in its email client, Gmail. As a result of this change, Gmail now caches images and...

Smarter inboxes means smarter email marketing

Gmail introduced TABs in the last few months to much debate and some uproar, the majority of which centered around the new Promotional Tab.

Smart Data, Not Big Data, For Email

One of the great things about email marketing is that there can be a large amount of data available to be used to improve email marketing...

Release the power of deep linking for your mobile email

Having a mobile optimised email strategy is a must. Email read on a mobile device has overtaken both desktop and web mail opens, and will continue...

What makes a good email marketing newsletter?

Email marketing newsletters can be the foundation of an email marketing strategy and are enjoyed by your customers on a regular basis. The...

Breakdown Of Three Review Solicitation Emails

Review solicitation email campaigns can drive excellent engagement and revenue and is an email marketing program that can be put on auto pilot....

Question: Is The Preference Centre Dead?

I was a big fan of the preference centre. It allows you to collect meaningful data that can be used for segmentation to improve the relevancy of your...

Top 4 Revenue Generating Auto E-commerce Programs

Automating email programs throughout a customer’s lifecycle can be a very powerful way to generate revenue. Sending email at the correct time of a...

Stand Out In The Inbox – What To Test

The inbox is a crowded place. As email marketers, it is increasingly tricky to stand out in our customers’ inbox. More email is being sent and there...

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