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Elevate email engagement with User Generated Content

We come into contact with User Generated Content (UGC) on a daily basis, so much so that it's easy to forget that it's a form of advertising.  By...

Dan Grech's goal for 2017: 'Do less'

Reflecting on the past year naturally brings anticipation of what 2017 will bring to the world of email marketing. 2016 saw our customers...

What do travellers want from pre-travel emails?

A pre-travel email or a pre-travel automation series should provide all of the valuable information that a traveller needs to make a successful...

The Power of Personalizing Images in Email

Personalization is a top priority for email marketers; from contextual levels to more obvious name or product specific personalization, there are...

Purchased on site, live in email; you should be doing this!

There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers...

Holidays are coming! Top Live Content ideas for Christmas.

The Christmas season is undoubtedly one of the most profitable times of the year for many retailers globally and with this in mind, email...

Tag of the week - US Election Results

Throughout the US presidential election Washington Post leveraged Kickdynamic’s live image technology to bring the election results to life live...

Three Mobile personalized image with awesome alliteration

Three use a personalised image with a twist in their email. The first letter of the recipient’s name determines headline: Matt’s Mail, Jordan’s...

Live Product Availability in Email for Black Friday

On shopping days as big as Black Friday it can be a toss up for Marketers. Do you fire out generic promo emails promising big savings on every...

Tag of the week - Live Instagram at London Fashion Week

As the glitz and glamour unfolds at London Fashion Week 2016, Net-a-Porter strategically used a live Instagram Tags to provide their subscribers a...

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