Blog

Anya Hindmarch Countdown to LFW show

This year fashionistas all over the globe were able to watch the Anya Hindmarch London Fashion Week show live. For maximum exposure and urgency,...

Find out what's new & shiny this month!

What is coming in March? Every month (or so) we push the latest version of the OpenTime marketing platform live to our customers. So what's new?...

Has the email gone? How to avoid those awkward moments

Have you ever wanted to change an email after you sent it? I remember exactly where I was when I realised I had sent an email to 23,000 recipients...

Net-A-Porter time-zone specific countdown timers

To drive engagement, and to promote the end of their sale, Net-A-Porter.com implemented time-zone specific countdown timers across multiple...

In the Spotlight: Asda's Live Instagram Tag in email

If you’ve not seen Asda’s Instagram page recently, then you need to check it out. It’s seriously good. Fantastic photography and great engagement....

2015 was the personalisation warmup; 2016 is game time

There’s no excuse for not personalising email any more. In the past marketers have been held back by data – they haven’t got enough, it’s too...

Top Tip for Christmas Number 13: Transaction & Delivery

Transactional emails are crucial to online shoppers and have a seriously high open rate.

Top Tip for Christmas Number 12: Mobile Aware Content

Kickdynamic recognises the device being used to view an email and as a result can display content that is only relevant to that device.

Top Tip for Christmas Number 11: User Generated Content

Add social feeds into your email so that you always display the most recent, up-to-date social media posts from Facebook, Instagram and Twitter....

Top Tip for Christmas Number 10: Live Feeds

Using a live feed we can display the most popular products purchased from your site in real-time in your email, perfect for shoppers struggling to...

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