Customer Event 26th May 2016, Soho Hotel London
I'm very pleased to tell you that we are holding our fourth Customer Event on Thursday May 26th at the Soho Hotel in London! Our customer events are great for attendees, and the Kickdynamic team, to gain knowledge and insight from fellow marketers on what strategies they are implementing to send better email.
At previous events, we have enjoyed speakers from brands such as Profusion, Dune London, Thomas Cook and strategic insight from experts Amanda Metcalfe and Peter Veesch. We have covered email mobile optimisation, welcome programmes, trigger personalisation and much more.
On Thursday May the 26th we will be discussing, presenting and showcasing how brands are personalising and automating email content to dramatically save time on email build. We'll showcase how quick and easy it is to send personally relevant content that's always up-to-date, to increase email engagement, conversion and revenue generation.
Our expert speakers include:
Digital expert Dan Grech.
Dan is ex Email and Mobile manager at NET-A-PORTER.com, now on the founding team at an exciting new brand call trendeo (we'll let him fill you in on all the details). Dan will be discussing the top email strategies for Fashion brands - but expect a lot of what he says to be applicable to any industry.
Parry Malm the self-proclaimed Digital Anarchist.
Parry is the Co-Founder and CEO of the subject line AI tool Phrasee. He will cut through all the rubbish and tell you what you really should be doing with your subject line content and testing. Parry has seen more subject line tests that you've had hot dinners (according to him). He has a lot of experience to share. If you've heard of Parry you'll know to expect a joke or two as well!
After Dan and Parry have presented, I will unveil Content Automation and take you through examples and use cases of OpenTime marketing techniques. This includes everything from live product pricing, live products based on browse data, personalised images, live sports scores, live currency and more. To finish up the presentations, I will then share an insight into what is coming next with Kickdynamic - and it is pretty exciting (we're not biased or anything).
Now to the important stuff
The event will take place in the Soho Hotel London from 15:30-17:45 (ish) on Tursday 26th May. The presentations will be in the very cool screening room with comfy, cow-hide seats. Then we will move into the themed bar next to the screening room for drinks and networking (the important bit).
The official agenda and timings:
16.00 - 16.30 - Content automation and personalisation for Luxury Fashion - Dan Grech.
16.30 - 17.00 - Artificial intelligent powered subject lines - Parry Malm
17.00 - 17.45 - Customer examples and use cases - Matt Hayes, Kickdynamic Team and customers
17.45 - 18.00 - What's next for Kickdynamic and email marketing - Matt Hayes
18.00 - ??? - Drinks in the themed-bar.
We hope to see you there!