Blog

Jordan Sawyer

Recent Posts

How many emails are out of date in your inbox?

As an email marketer I’m signed up to a lot of mailing lists. I receive emails from all of my favourite brands on a daily basis. Whilst I might...

How to build a live Olympic Medal Table

Once the Olympics have officially started and the first medal has been awarded, the medal table below will automatically spring into action...

Rio Olympics: The Open-Time Guide

Olympians; They’re fast. They’re strong. They’re finely tuned. And they’re at the top of their game. Can the same be said for your emails?

FIVE quick contextual wins you can implement right now

As I'm writing this it’s 10th June 2016. At exactly 2:30pm to be precise. And once again I’m astounded at how many emails I receive

P&O Content Automation - Automating Latest Blogs

This week we love P&O’s use of Content Automation to display the latest blog content for four main destinations.

An all new kind of trigger - don't miss the trick

Imagine this scenario: You send out your weekly promotional newsletter to your database. This email generates revenue but you want to find a way...

In the Spotlight: Asda's Live Instagram Tag in email

If you’ve not seen Asda’s Instagram page recently, then you need to check it out. It’s seriously good. Fantastic photography and great engagement....

2015 was the personalisation warmup; 2016 is game time

There’s no excuse for not personalising email any more. In the past marketers have been held back by data – they haven’t got enough, it’s too...

Top Tip for Christmas Number 13: Transaction & Delivery

Transactional emails are crucial to online shoppers and have a seriously high open rate.

Top Tip for Christmas Number 12: Mobile Aware Content

Kickdynamic recognises the device being used to view an email and as a result can display content that is only relevant to that device.

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