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Jordan Sawyer

Recent Posts

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

What do travellers want from pre-travel emails?

A pre-travel email or a pre-travel automation series should provide all of the valuable information that a traveller needs to make a successful...

Purchased on site, live in email; you should be doing this!

There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers...

Live Product Availability in Email for Black Friday

On shopping days as big as Black Friday it can be a toss up for Marketers. Do you fire out generic promo emails promising big savings on every...

How many emails are out of date in your inbox?

As an email marketer I’m signed up to a lot of mailing lists. I receive emails from all of my favourite brands on a daily basis. Whilst I might...

How to build a live Olympic Medal Table

Once the Olympics have officially started and the first medal has been awarded, the medal table below will automatically spring into action...

Rio Olympics: The Open-Time Guide

Olympians; They’re fast. They’re strong. They’re finely tuned. And they’re at the top of their game. Can the same be said for your emails?

FIVE quick contextual wins you can implement right now

As I'm writing this it’s 10th June 2016. At exactly 2:30pm to be precise. And once again I’m astounded at how many emails I receive

P&O Content Automation - Automating Latest Blogs

This week we love P&O’s use of Content Automation to display the latest blog content for four main destinations.

An all new kind of trigger - don't miss the trick

Imagine this scenario: You send out your weekly promotional newsletter to your database. This email generates revenue but you want to find a way...

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