Blog

Jordan Sawyer

Recent Posts

Deliverability & Inboxes: The truth about images in email

As an email marketer and somebody that works closely with customers using open time technology powered by live images, I’m often asked how the...

Quick top tips for maximum email optimization

It goes without saying that every email marketer wants their emails to perform as best they can each and every send. Optimization is of utmost...

Spotlight: TK Maxx, why didn't you send a follow up email?

I recently received an email from TK Maxx that as a shoe addict, and a fan of the brand, instantly made me click through. After all, who doesn't...

Automation & Personalization; a look at the numbers

After reading the latest Econsultancy/Adestra report there’s a few email marketing stats I’d like to bring to the table for discussion…

Happy Birthday to me! I'm ready for your email!

I love checking my inbox when my birthday is just around the corner. Those little birthday email gems that get me excited and make me want to...

Great Responsive Email Design Examples

 Responsive design entails coding the email HTML so it changes based on what device it is read on. Responsive design uses Media Query Support to...

Segmentation vs Personalization: They’re not the same

In a typical day I’ll probably say the words ‘email personalization’ a hundred times. What I’ve noticed is that my definition of email...

What do travellers want from pre-travel emails?

A pre-travel email or a pre-travel automation series should provide all of the valuable information that a traveller needs to make a successful...

Purchased on site, live in email; you should be doing this!

There’s so many ways to use live images in your email programs to keep content fresh and to reduce email build time. Increasingly email marketers...

Live Product Availability in Email for Black Friday

On shopping days as big as Black Friday it can be a toss up for Marketers. Do you fire out generic promo emails promising big savings on every...

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