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Jordan Sawyer

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An Outrageous Email

When an email lands in your work inbox with the from name let.us.pleasure.you you wonder what on earth is it and how it got there.

The state of fashion email marketing

Ahead of our 2019 annual event, we asked some friends of Kickdynamic their thoughts on fashion email. The general consensus was that as a whole,...

Fashion Panel Insights - Favourite Fashion Emails

The last session on the agenda at our 2019 event was a fashion insight panel featuring Jordan and Jess from the Kickdynamic team and the lovely...

Funny & Fave April Fools Day Emails

Yesterday was one of my favourite days of the year. The 1st of April, April Fools Day is always a lot of fun. I enjoy watching brands show their...

A roundup of our fave live polling emails

In my last post I talked about how using live polling in email is a nifty way to collect 'real-time' interest indicators so I wanted to roundup...

EiQ Spotlight: Personalization at Scale

The second session of the day at the fantastic EiQ, was right up our street. The Personalization at Scale: When Content & Data Get Together...

Gmail in 2019 - the low down!

Gmail recently rolled out major changes to their inbox and whilst I’m yet to see it in my account, I’m assured that it’s live for all Gmail mobile...

Make your emails do the hard work

You need to personalize email content but it’s only possible if you have data. Whilst most brands collect preference on sign up, and track on-site...

Top tips for a kickass welcome email

In recent weeks we’ve been discussing welcome programmes a fair amount, particularly around what they should include, the messaging and the...

Make sure to click with your recipients

First up, thanks for clicking on a few CTA’s to get to this blog! We’re glad you took action and decided to check out what we have to say about...

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