In the spotlight: ASDA Live Currency Tag
The ASDA Money site features the latest travel rates offered by ASDA at the point in time that you visit the site. This is powered by an external feed that automatically displays the latest currency rate.
With the latest rates showcased on the site, ASDA wanted to display the same rates, live, at every email open. As part of the Beta testing for Content Automation, ASDA created live currency tags by connecting their live currency xml feed to our live images. Each and every time the email is opened, the latest exchange rate from the feed is displayed.
Content Automation allowed this Tag to be set-up quickly and easily - in under 15minutes from start to finish. For this reason (and because it’s a great use of Open Time Marketing) we’ve made this our tag of the week.
Here is an example of the Tag in action:
Here is the Tag in the email: